- The process starts with preliminary confidential interviews to determine the reasoning behind the sale and to evaluate Client's business potential
- Purpose of these meetings is to understand Client's intention, explore possible alternatives, define specific terms, timeframe and fees, and assess the right expectations
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- A customized marketing plan is developed to effectively reach selected groups of potential buyers while maintaining the correct level of confidentiality
- Key documents and marketing materials are produced to support the marketing campaign: Blind Company Profile, Introductory Letters, Information Memorandum, Executive Summaries, Company Presentations, and Others
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- A list of potential buyers is defined from a variety of sources (research studies, industry publications, proprietary databases, and networks)
- Prospective buyers are approached with anonymous, summary information
- About 10-20 top prospective buyers pass the screening criteria and receive the Information Memorandum book after signing a confidentiality agreement
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- Seller's legal and financial documents are assembled in a "data room" to invite and monitor top prospective buyers during the due diligence process
- A time limit is set for interested parties to submit a bid or letter of intent and an action plan is developed to manage Confidential auction (when possible) and ensure timely and successful closing
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- The last stage consists of working closely with legal advisors to formulate the relevant purchase and sale agreement and conclude a satisfactory transaction with the leading prospective buyer
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